We’re thrilled to share that Tugs-Oyun Davaadorj, founder of OYU Botanica, has been honored as “Woman of the Month – September 2025” for her remarkable contributions to clean beauty and women’s entrepreneurship.
Born with a deep appreciation for nature and inspired by the healing botanicals of Mongolia, Tugs-Oyun created OYU Botanica (formerly OYU Cosmetics) — a brand that merges traditional herbal wisdom with modern skincare science.
Her products are eco-friendly, cruelty-free, and designed to nurture both the skin and the planet. Each formula reflects her belief that true beauty starts with balance — between nature, science, and self-care.
“This recognition isn’t just mine,” says Tugs-Oyun. “It belongs to every woman who dares to dream, build, and rise — while staying true to her values.”
In addition to leading OYU Botanica, Tugs-Oyun recently launched her own business consulting firm, Jumpstart San Diego, where she mentors startups and established businesses in technology, funding strategy, and growth execution.
Through her mentorship, she empowers young women and entrepreneurs to build sustainable, innovative ventures that make a lasting impact.
When asked who inspires her most, Tugs-Oyun credits two women:
Estée Lauder, whose vision and innovation reshaped the global beauty industry.
Her mother, a single parent who raised her with resilience, independence, and unshakable determination.
“My mother taught me that no matter the challenge, you rise with grace, strength, and courage. That lesson is the foundation of everything I do.”
Looking ahead, Tugs-Oyun plans to expand OYU Botanica globally and advance the brand’s AI-driven skin analysis technology — bringing personalized, sustainable skincare to customers around the world.
She also remains deeply committed to mentoring women in business and advocating for greater representation of female founders in the global market.
OYU Botanica is a clean beauty brand inspired by Mongolian botanicals and guided by principles of sustainability, science, and self-love. Every product is vegan, eco-conscious, and designed to help your skin glow naturally — from the inside out.